3 Essential Facebook Ad Audiences to Raise Money

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Join this class to learn the three most effective Facebook ad audiences to target to raise money.

If you join the webinar, you’ll learn how to:

  • Reach people who started to donate, but got distracted and didn’t give
  • Reach your email list to increase the performance of your emails
  • Reach people who are similar to your best donors

You’ll also learn why you should target these audiences, get the pros and cons of each, and see example ads to help kickstart your journey with Facebook ads.


  • Intro
  • Audience 1
  • Audience 2
  • Audience 3
  • Q&A

Learn Facebook ad tactics Facebook has free high-quality self-paced courses to help you learn how to use Facebook ads. Enrollment for Randall’s online course that teaches how to build your email list with people who are likely to become donors is open till Wednesday, October 23rd. Get more details and enroll here: https://learn.randallsmith.io/a/18719/piVC5f9K Example ad campaigns A Trilogy Interactive study found that amplifying an email send with Facebook ads increased the conversion rate and the average donation size. [pdf] M+R has good advice and example ads from the National Domestic Workers Alliance, NRDC, and other organizations. Charity:Water targeted video ads to lookalike audiences to increase monthly donations, raising $470,000 in annual recurring revenue and achieving a 5x return on ad spend. More examples from Facebook.   Integrating ads into mobilizing and organizing Watch this webinar recording to see how Movimiento Cosecha used digital, including Facebook ads, to organize the largest immigrant-led day of action in a generation. Free money The Progressive Multiplier Fund has grants and loans to test or scale using Facebook ads for fundraising.