Audience Archetypes Strategy for Engagement

Critical to good campaign strategy in planning, web design, and content development is having an archetype to your core audience/s. Too often projects are planned without a clear idea of who the different audiences in the campaign are. This training is all about prepping you with a simple theory of why to use archetypes, and practical tools for developing and implementing them. Join us to learn about how to share the value of audience archetypes, as well as how to develop, and use them throughout your content to strategically increase engagement.

Agenda:

• Intro
• Problem & Challenges
• Success we’ve seen
• When and where to use
• Archetype basic exercise
• Distilling to core archetypes
• Implementing the use 
• Q&A