Calculating and Projecting Email List Value

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Our email lists are one of our core digital infrastructure assets. Determining the actual value of our email list and understanding how that can be projected into the future is critical to your digital strategy.

In this class, we’ll breakdown the core email list tracking aspects and planning including:

  • A granular approach to email list value. (This means expanding beyond the amount raised divided your email list)
  • Strategy and nomenclature to understand active lists and engagement.
  • A robust calculator for determining list value and projecting future revenue from list growth.

Key takeaway: Email list calculating worksheet and strategy to project email list fundraising from growth


  • Intro
  • Problem
  • Success 
  • Email list essential framework
  • Email actives and engagement strategy
  • Email List Calculator
  • Q&A