Email 101

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Email is still the most consistent and often most powerful engagement tool for organizations and political campaigns. This 101 training is about making sure you’ve got the basics covered. We’ll cover the following topics:

Building your list: “Where emails come from, turns out not the email fairy.”

Planning your emails: “Well reference the email planning template, asks, and audiences.”

Sending good emails: “We’ll be talking A/B testing, copyediting, and subject lines.”

Data and feedback: “Unsubscribes can be good, clicks matter, and how to read data.”

Key takeaway: Having the fundamentals of email strategy so you can take next steps.