How to Pitch & Work With Reporters

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We know that media coverage can go a long way in amplifying our messages to broad audiences who we aren’t already reaching. Following an intro to writing media advisories and press releases, this training takes a closer look at the best ways to reach out to reporters once you have news to send them and covers how to build a media list in the first place. Communications strategist Christine Wei will also share tips for fostering relationships with the reporters you pitch, drawing from her experience as a former journalist.

Key takeaway: Best practices for cutting through newsroom inbox clutter, contacting reporters, and establishing good relationships with them


  • Intro
  • Brief overview on newsworthiness
  • Best practices for pitching
  • Examples of pitches
  • Building a media list (using digital tools!)
  • Fostering media relationships
  • Q&A