Media Training: Speaking with the Press

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Good media strategy is all about successfully getting your message across — first to the press, who passes it along to the public. This training will help you get confident in telling your story loud and clear in interviews, even when you’re facing tough questions. We’ll cover how to conduct basic pre-interview research, general storytelling strategy, and tools for controlling the narrative.


  • Intro
  • Basic preparation
  • Language dos and don’ts
  • Dealing with difficult questions
  • Medium-specific tips
  • Conclusion
  • Q&A

Key Takeaway: How to prepare for talking to the press, plus tips for dealing with difficult questions.