Stop Reporting Pageviews and Other Useful Tips for Insightful Reports

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Oh, the dreaded monthly web analytics report! Compiling website — and email and social media — metrics into a regular report often falls to the content management team. But even though you spend hours each month creating these reports, you may feel like they don’t provide the insights you need.

This talk has practical tips for putting together meaningful reports and performing useful analysis of your website’s content, conversions and audience. Using real examples from other organizational websites, this talk provides concrete ideas that web managers can implement on their own sites.


  • Intro
  • Old School Reporting and Sites
  • Modern sites and reporting
  • Pageviews
  • Direct Traffic
  • Bounce Rates
  • Time on Page