Digital Strategy for Executive Directors, Leaders & Campaign Managers – Global South
$49.00
Digital Strategy for Executive Directors, Leaders & Campaign Managers
Next training early December 2023
Comprehensive training for leaders of all kinds to get a more complete view of current digital strategy. After this training, you’ll be ready to make more strategic decisions to impact your organization and the issues you work on.
3 days of live online training sessions with group conversation and engagement.
Agenda
Two daily two-hour block sessions
12 ET – 2 ET / 9am PT – 11am PT
and
3 ET – 5 ET / 12 PT – 2 PT
Day 1
Opening Sessions
Fundamentals of Digital Strategy and Planning Blueprint
Strategic Marketing
Audience Personas and Messaging and Reach
Email Strategy
Organizational Email Strategy Acquisition, Tracking, Engagement, and Fundraising
Day 2
Social Strategy
Broad Platform Overview Networks and Potential
Advanced Social
Driving Real Social Engagement and Working with Influencers
Digital Advertising
Clicks, Conversions and What matters
Mobile Strategy
Organizational Text Messaging, Peer-to-Peer, Mobile friendly experiences
Day 3
Website Strategy
Design and Development Analytics Overview
Creative Content
Video Strategy and Creative Design
Strategic Planning
Bringing it all together in strategic planning
Your Trainer
Brad Caldana
Founder, Center for Digital Strategy
Brad Caldana is the Founder of the Center for Digital Strategy and author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” For over a decade Brad has been designing and leading training for nonprofit and political organizations of all sizes around the globe. Working hands-on in roles like President Obama’s 2012 Digital Training Director, Digital Strategist, Director, Head of Engagement, and more supporting digital-centered change.
Yes we offer scholarships you can apply here: https://www.centerfordigitalstrategy.com/scholarship/
This training is designed for organizational leaders who are managing organizations, programs, or campaigns and want a deeper digital strategy foundation.
It’s also great for digital practitioners stepping into leadership roles.
While attendance is not required we highly encourage everyone to attend the sessions live.
Yes, all sessions will be available after the event on the Center for Digital Strategy for ongoing event access.
Yes, simply click buy tickets and for 2 or more tickets you will receive 30% off all of the tickets.
We have created a pricing structure to make this vital training accessible to as many organizations as possible.
The large organization cost represents a true cost for the training, but to make it accessible we are creating tiers for smaller organizations as well.
Leader (Large Organizations $10M+ budgets) $399
Leader (Budget $5M – $10M) $299
Leader – (Budget $1M – 5$M) $199
Leader – (Budget under $1M) $99
Global South Leader $49
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Digital Strategy for Executive Directors, Leaders & Campaign Managers – Budget under 1MStarting From: $69.30
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Digital Strategy for Executive Directors, Leaders & Campaign Managers – Budget 1M-5mStarting From: $139.30
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Digital Strategy for Executive Directors, Leaders & Campaign Managers – Budget 5M – 10MStarting From: $209.30
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Digital Strategy for Executive Directors, Leaders & Campaign Managers – Budget 10M +Starting From: $279.30
Register
Leader (Large Organizations $10M+ budgets) $399
Leader (Budget $5M – $10M) $299
Leader – (Budget $1M – 5$M) $199
Leader – (Budget under $1M) $99
Global South Leader $49
