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Digital Strategy for Executive Directors, Leaders & Campaign Managers

Next training early December 2023

Comprehensive training for leaders of all kinds to get a more complete view of current digital strategy. After this training, you’ll be ready to make more strategic decisions to impact your organization and the issues you work on.

3 days of live online training sessions with group conversation and engagement.


Two daily two-hour block sessions
12 ET – 2 ET / 9am PT – 11am PT
3 ET – 5 ET / 12 PT – 2 PT

Day 1

Opening Sessions

Fundamentals of Digital Strategy and Planning Blueprint

Strategic Marketing

Audience Personas and Messaging and Reach

Email Strategy

Organizational Email Strategy Acquisition, Tracking, Engagement, and Fundraising

Day 2

Social Strategy

Broad Platform Overview Networks and Potential

Advanced Social

Driving Real Social Engagement and Working with Influencers

Digital Advertising

Clicks, Conversions and What matters

Mobile Strategy

Organizational Text Messaging, Peer-to-Peer, Mobile friendly experiences

Day 3

Website Strategy

Design and Development Analytics Overview

Creative Content

Video Strategy and Creative Design

Strategic Planning

Bringing it all together in strategic planning

Your Trainer

Brad Caldana

Founder, Center for Digital Strategy

Brad Caldana is the Founder of the Center for Digital Strategy and author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” For over a decade Brad has been designing and leading training for nonprofit and political organizations of all sizes around the globe. Working hands-on in roles like President Obama’s 2012 Digital Training Director, Digital Strategist, Director, Head of Engagement, and more supporting digital-centered change.

Yes we offer scholarships you can apply here:

This training is designed for organizational leaders who are managing organizations, programs, or campaigns and want a deeper digital strategy foundation.

It’s also great for digital practitioners stepping into leadership roles.

While attendance is not required we highly encourage everyone to attend the sessions live.

Yes, all sessions will be available after the event on the Center for Digital Strategy for ongoing event access.

Yes, simply click buy tickets and for 2 or more tickets you will receive 30% off all of the tickets.

We have created a pricing structure to make this vital training accessible to as many organizations as possible.

The large organization cost represents a true cost for the training, but to make it accessible we are creating tiers for smaller organizations as well.

Leader (Large Organizations $10M+ budgets) $399
Leader (Budget $5M – $10M) $299
Leader – (Budget $1M – 5$M) $199
Leader – (Budget under $1M) $99
Global South Leader $49

New Program

Accelerate your Strategy

The Digital Campaign Accelerator is designed to empower your teams and organization.