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Get Ready for GA4 — Google Analytics 4

Yes, it’s true. The version of Google Analytics that we’ve all been using for years is going away. The version replacing it looks and tracks your website in a totally different way.  This hands-on training will teach you everything you need to get started with GA4. It’s specifically for nonprofit staff, so you can immediately apply what you learn to your work. 
Take this Course

Yes, it’s true. The version of Google Analytics that we’ve all been using for years is going away in July. The version replacing it looks and tracks your website in a totally different way.  This hands-on training will teach you everything you need to get started with GA4. It’s specifically for nonprofit staff, so you can immediately apply what you learn to your work. 

This class will help you:

  1. Understand GA4’s new metrics so well that you can explain them to your boss
  2. Correctly set up your new GA4 property. 
  3. Get the data you need by building customize reports
  4. Update your UTM tracking to work with GA4
  5. Get the basics on using Google Tag Manager to create custom tracking, such as for email sign ups. 

Course led by

Emily Patterson

Emily Patterson runs Bee Measure, an agency that helps clients use data to create more effective web content, social media outreach and digital marketing. Drawing on her experience at Public Broadcasting Service and Better Business Bureau, Emily started Bee Measure in 2016 specifically to help nonprofits and government agencies. Emily is a PMI-certified Project Management Professional. She graduated from Ohio University with a Bachelor’s in journalism and the University of Virginia with a graduate certificate in digital marketing. Emily lives in Charlottesville, Va. with her husband where she enjoys camping, skiing and sampling the area’s many breweries.

This class will help you:

  • Understand GA4’s new metrics so well that you can explain them to your boss
  • Correctly set up your new GA4 property.
  • Navigate GA4’s interface and find your top-used reports from the old version of Google Analytics
  • Measure the results of your digital ads and communications campaigns
  • Get the basics on using Google Tag Manager to create custom tracking, such as for email sign ups.

Class descriptions:

  • Class 1: How is GA4 different from Universal Analytics? Setting up a new GA4 property.
  • Class 2: What are these new metrics? Understanding GA4 data
  • Class 3: Navigating GA4 and finding your favorite reports from the old Google Analytics
  • Class 4: Tracking your ads, email, social media and other digital outreach
  • Class 5: Creating custom reports in GA4
  • Class 6: Intro to custom tracking and Google Tag Manager 

 

All classes will be hosted live and you will be able to watch on-demand after each class.

Have questions? Email [email protected]

Live sessions

October 2nd – September 1st Monday, Wednesday, and Friday at 1 pm ET / 10am PT
Each class is 50 minutes

– Class 1: Monday, October 2nd @ 1 pm ET / 10am PT

– Class 2: Wednesday, October 4th @ 1 pm ET / 10am PT

– Class 3: Friday, October 6th @ 1 pm ET / 10am PT

– Class 4: Monday, October 9th @ 1 pm ET / 10am PT

– Class 5: Wednesday, October 11th @ 1 pm ET / 10am PT

– Class 6: Friday, October 13th @ 1 pm ET / 10am PT

Course Content