NEW COURSE STARTING February 2024

Managing a Creator Campaign for Social Impact

6 Lesson Live Course for leveling up your organization’s digital advertising program.

Let’s get you started

$299

Launching your first creator campaign can seem daunting; for most organizations, working with creators and influencers is a whole new realm. However, the Social Currant team has developed over 1,000 creator campaigns and they are ready to help you develop yours.

Our mission is to provide you with the coaching, resources, and tools to create a campaign, find a creator, and begin working towards executing your campaign and reaching new audiences.

We’ll cover:

  • A top-level overview of making an impact with Creator and Influencer Campaigns
  • Core strategy for creator campaigns
  • Metric and measuring success for creator campaigns
  • Integrating creators into your communications and engagement plans
  • And much more
  • A top-level overview of making an impact with Creator and Influencer Campaigns
  • Core strategy for creator campaigns
  • Metric and measuring success for creator campaigns
  • Integrating creators into your communications and engagement plans
  • And Much More

Sessions will be at 1 ET / 10 am PT on February Tuesday 5th, etc

Session 1: Strategic planning for your creator campaign

In our first session, we’ll walk through the core elements of strategy for creator campaigns. Then, we’ll break down the key questions you’ll want to work through before starting your creator campaign.

Session 2: Defining Messaging and Calls-to-Action

Get centered on your core digital;

Session 3: Establishing Metrics for Success and Creator Campaign Impact

So you’ve figured out where you’re going to run ads and how much you’re going to spend. Now you just need to figure out what you’re going to say and how. In this session, we’ll discuss ad creative and landing pages. We’ll dig in on the options you have for the kind of ad creative you use, what works best for different types of campaigns and how to use both formal and informal A/B testing to improve your ad creative. We’ll also touch on how to create effective landing pages for your campaigns.

Session 4: Identifying creators that align with your mission organizational mission and campaign vision

How do you know how much money you need to spend on an ad campaign? And how do you decide where you’re going to spend it? In this session we’ll discuss media planning—both how to read a media plan if you’re working with a vendor and how to put one together if you’re doing it yourself. We’ll also discuss how to determine an appropriate budget for your campaign and approaches to targeting.

Session 5: Integrating creators into your ongoing communications plan

Come chat with us about your organization or campaigns digital ad strategy, dig deeper into a topic we touched on, or review your media plan from session 2.

Session 6: Tactics to ensure continued engagement with creators

How do you know how much money you need to spend on an ad campaign? And how do you decide where you’re going to spend it? In this session we’ll discuss media planning—both how to read a media plan if you’re working with a vendor and how to put one together if you’re doing it yourself. We’ll also discuss how to determine an appropriate budget for your campaign and approaches to targeting.

A course designed for you…

Managing a Creator Campaign for Social Impact is ready to help people like you make a bigger impact.

Already working with creators for your organization or campaign?

This course will level up your strategy, help you get more effective, expand your impact, and help you move organizational goals.

New to creator campaigns?

This course covers the core essentials of running an impact-driven creator campaign and helps you get up and running.

Planning to outsource your creator campaign to an outside agency?

You will get the strategic insights to make better decisions even with your agency partners. Internal strategy conversations will be more effective, and you can make better budgeting and strategy decisions.

Managing a Creator Campaign for Social Impact

Eileen Pollet

Eileen started her political career as an organizer in Washington State before transitioning to digital consulting. In 2016, she consulted with statewide, legislative, and local candidates, helping to win majorities in the Washington State House and Senate. In 2018, Eileen ran the first-ever DCCC IE in-house digital media team, running voter contact digital campaigns in 30 congressional districts. She has since consulted with clients around the country on digital fundraising, list building, and voter contact strategies. She founded her firm, Ravenna Strategies, in 2020 and has built a team of creators and strategists helping down ballot campaigns run top-notch digital strategy.

Claire Darby

Claire Darby is a Washington, D.C.-based digital communications strategist with 13+ years of experience helping mission-driven organizations use digital tactics to engage their audiences. She works with unions, non-profits, advocacy groups and electoral candidates to help them raise awareness, grow their membership and mobilize supporters to win on their issues. While she’s an expert on a broad range of digital tactics, her first love is and always will be digital ads. From developing the strategy to conceptualizing the ad content to analyzing the results and looking for ways to improve them, she’s run digital advertising campaigns for hundreds of organizations—including the National Education Association, the League of Conservation Voters and Planned Parenthood.

Frequently Asked Question

Yes, all sessions will be recorded and available on-demand after the sessions. But for the most engaged experience, we recommend you set your calendar for this course.

Everyone is welcome, but a basic concept of creator and influence campaigns will help you go much further in the course. This is an excellent course, whether you are managing a creator program in-house or want to have a better strategy for working with an agency.

Sessions will be live and interactive via Zoom meetings. All sessions will then be hosted on this website with resources for you to access later.

Managing a Creator Campaign for Social Impact

Let’s take the next step and get you enrolled in this 6 lesson course to launch your work to the next level.