Streaming live online — May 7th – 9th
Streaming live online
May 7th – 9th
All sessions are subject to change based on speaker availability or technical issues.
12 ET / 9 AM PT
Join Brad Caldana as he discusses what’s happening across various platforms as everything continues to evolve with featured digital advertising strategists Eileen Pollet, Myles Bugbee, and Garima Verma.
1 ET / 10 AM PT
In 2022, we saw the power of the youth vote in stopping the red wave. This year, there are 8M more Gen Z’ers registered to vote. It’s important that we explore tactics that reach them – namely social media and creators. This 30 minute session aims to give attendees an understanding of what creator work can look like, when done right and how you can leverage the tactic to reach a wider audience.
2 ET / 11 AM PT
In 2022, we saw the power of the youth vote in stopping the red wave. This year, there are 8M more Gen Z’ers registered to vote. It’s important that we explore tactics that reach them – namely social media and creators. This 30 minute session aims to give attendees an understanding of what creator work can look like, when done right and how you can leverage the tactic to reach a wider audience.
3 ET / 12 PT
Throughout this session we’ll cover getting started with ads, understanding the types of campaigns available to you, building creative and audiences, understanding your analytics and more!
Learning Objectives:
5 ET / 2 PT
The learning objectives are:
1) Using AI to create digital ad copy quicker and also more targeted to the audience trying to reach.
2) What information is needed to provide great digital ad copy.
During this session, Mike Nellis will lead a workshop showcasing Quiller’s newest content type – Digital Ad Copy.
Digital advertising has emerged as a pivotal avenue for engaging supporters, yet crafting compelling ad copy can be time-consuming. Harnessing the power of AI- and Quiller specifically, however, offers a solution. With AI-generated ad copy, campaigns can swiftly produce content tailored to the diverse groups they aim to engage, enabling more efficient and targeted outreach efforts.
12ET / 9am PT
You learn the mindset, strategy, and action plan to connect with your audience with your heart and with authentic trust building over time. You’ll get:
You’ll then be able to overcome Meta’s current problems targeting audiences due to changes in the data they have available. By creating your own warm audience, you can move a potential customer or donor from stranger –> to new friend –> to action taker. You’ll be warming them up step-by-step for conversion to action-taking. We’ll show you how to lead powerfully with your hook and niche audience call-out, bring them value and build trust, and move them from social media to conversations with you that can generate sales or donations.
This session will give you specific examples to create your own sequenced journey for a social impact marketing funnel. You’ll learn our 3 discoveries we’ve found from doing this work for social enterprises, foundations, and nonprofits, and see how you can cross-purpose your video ads organically in fundraising campaigns, YouTube, website landing pages, and TikTok. Our goal is to help you connect powerfully with your purpose and your audience, and help you bring in the financial resources that your cause and community urgently needs.
Objectives:
Create warm audiences that build trust and relationships, generate sales and donations through conversations, have a solid & easy to understand campaign structure to work within
Yes, to make the event as accessible as possible we offer our summits completely online so people can join from anywhere in the world.
Yes, all sessions will be recorded. You will receive a login for https://centerfordigitalstrategy.com after the event to access all recordings and resources.
Yes! This event will be rich with chances to connect attendees, sponsors, and speakers.
You can pay above with a credit card. If you need to pay with an online check please email: [email protected]
Yes, we offer scholarships for individuals and organizations who need them. Please use this form: https://centerfordigitalstrategy.com/scholarship
