With the Digital Advertising Summit, just a week away here are a few key thoughts and tips on great digital advertising for nonprofits and social impact orgs. This space is rapidly evolving and there are some central elements that always matter and new items to learn. Influencers and creators matter. We have certainly crossed into…
After more than a decade working on digital content, strategy, and organizing for a wide range of nonprofits, political campaigns, and civic groups; I see a consistent pattern emerge of three barriers to true organizational-level digital growth: strategy, capacity, and infrastructure. Currently, for far too many organizations these barriers or weaknesses work to tear down or slow down organizations. The inverse is true when you develop strategy, capacity, and infrastructure together organizations thrive.
When I first wrote “The Digital Plan” I called the Digital Engagement Cycle the “The Digital Planning Engagement Cycle” as a clever use of the title. But to simplify things since we’ve updated to just The Digital Engagement Cycle. Here is a text breakdown and a video explainer. The Digital Engagement Cycle is critical to…
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