GA4 Tracking Secrets for End-of-Year Donation Campaigns

Your nonprofit's year-end online fundraising success depends on knowing which ads actually work. With giving season approaching fast, learn how GA4 tracking can translate into more effective campaigns.

Join Emily Patterson, Google Analytics 4 expert and instructor at the Center for Digital Strategy, as she cuts through the confusion and shows you exactly how to turn GA4's powerful new features into donation dollars.

In this hands-on session, you'll discover:

 • Smart audience targeting that finds your most likely donors hiding in your website traffic

 • Multi-channel attribution that reveals the true donor journey (spoiler: it's not just that final Facebook ad)

 • Improved campaign groupings that actually make sense of your paid advertising performance