Single Lesson: Fundamentals of Digital Strategy

This is a one off class

Digital strategy can be an overwhelming sea of buzzwords. At its core what digital strategy is and should be is a mix of creative strategy and tactics to meet your goals. The author of The Digital Plan helps cut through the buzzword-a-palooza and helps make digital strategy understandable regardless of your level of experience and background.

Core items:

• Goals as the building blocks of success.
• How goals and tactics fit together.
• The importance of creating a goal-centered plan.
• Understanding how a Matrix of Engagement is core to sustainability and growth.