11 Lessons We’re Taking Forward from the Digital Strategy Summit
- Brad Caldana
- Nov 10
- 2 min read

In just one week of the 2025 Digital Strategy Summit, one theme emerged again and again: digital impact is human impact. From messaging and design to AI and community, transformation happens when people, tools, and values work in sync.
It's not too late to join! Live sessions for week two kick off November 12th. Use code: DSS25Week2 to get the recordings from week #1 and all of week #2 live for $99 -> https://www.centerfordigitalstrategy.com/digital-strategy-summit
1. The State of Digital Strategy & Engagement
A clear strategy turns digital chaos into cohesion. Align your goals, audiences, and capacity to turn effort into momentum—and make digital work your organization’s growth engine.
2. Build a Volunteer Fundraising Team
Volunteer fundraisers thrive when they own the story. Support them with messaging, visuals, and recognition—and watch them become your strongest advocates.
3. How Web Visitors Digest Complex Information
Online attention spans are short. Design for scanning, clarity, and instant understanding—every page should help a visitor decide, not just read.
4. Impact by Design
Visuals and data aren’t decoration—they’re persuasion tools. Storytelling through design helps audiences see your values, your work, and your results at a glance.
5. Building the Digital Firewall
From social media to AI-generated summaries, misinformation moves fast. Build cross-platform monitoring systems and proactively seed accurate narratives where your audience lives.
6. The State of Nonprofit Text Messaging in 2025
Texting remains nonprofits’ highest-ROI engagement tool—but compliance and authenticity matter more than ever. Build trust with double opt-ins, value-based content, and verified sender IDs.
7. Beyond Keywords: SEO & Ads in the Age of GenAI
Search engines are now storytellers. Earn visibility by demonstrating expertise, experience, authority, and trust—and by creating content that AI can confidently cite.
8. The Mistakes We Keep Making: Digital, AI & the Humans in the Middle
Transformation fails when people are left out. Focus on clarity, culture, and collaboration before tech adoption. Tools can’t fix what strategy and leadership haven’t aligned.
9. From Fonts to Feelings: What Makes Political Design Work
Good design moves people before they read a word. Every color, font, and layout choice signals identity, power, and belonging—making design strategy inseparable from movement strategy.
10. Influencers and Advocates: How to Bring New Voices Into Your Digital Strategy
Influencer and advocate partnerships work because they build trust at scale. Tap into authentic voices—community members, creators, and advocates—who can humanize complex issues, model participation, and extend your reach organically.
11. Bonus: Designing for How People Actually Learn
Simple doesn’t mean shallow. Clarity, accessibility, and empathy are what help audiences remember, share, and act.
Conclusion:
Every insight from the Summit pointed to one truth: real innovation isn’t just technological—it’s human.
