About
Finally, a digital advertising measurement course specifically for nonprofits, government agencies, and political campaigns. You’re spending your organization’s budget on digital ads. But if you aren’t tracking the results and using that data, that ad budget is likely being wasted. Is that Facebook campaign actually bringing in donors? Are your Google ads reaching the right audience? Without proper measurement, you’re just hoping for the best. Why This Course Exists Digital advertising platforms promise anyone can run effective campaigns. They’re half right – running ads is easy. Measuring what actually works? That’s where most nonprofits, government agencies, and political campaigns fall short. The result? You’re stuck in an endless cycle of: Throwing money at ads without knowing if they work Spending too much time on reporting (Or just reporting vanity metrics) Struggling to translate data into better ads Tinkering with your ad tracking (but you are never sure if it’s working correctly) Falling behind on privacy changes Instructor: Emily Patterson Founder — Bee Measure, an agency that helps clients use data to create more effective web content. Experienced in helping organizations of all sizes stragecially use Google Analytics. What Makes This Course Different No corporate case studies. No generic software tutorials. Instead, this class uses hands-on exercises tailored to the unique challenges you face in nonprofit and government work. You’ll master the technical fundamentals. Get hands-on practice setting up ad tracking. Understand the terminology and how to use it. Know how buzzy terms like “remarketing” and “cookie consent” actually mean for your organization. You’ll learn to think strategically. Move beyond reporting numbers to actually improving your campaigns.
You can also join this program via the mobile app. Go to the app