Perfect for nonprofits, advocacy organizations, and political campaigns.
Your Instructors
– Founder at Becker Digital Strategies / Host of Digital Organizing Bootcamp
– Founder of Center for Digital Strategy / Author of The Digital Plan
$399
Winning the narrative and driving engagement on social media is harder than ever. Gaining traction for your organization’s message is becoming harder in a crowded social space. Getting any meaningful organic engagement on most Facebook pages is a thing of the past.
But all is not lost. Many organizations are getting real and making an impact by engaging their Micro-Influencers and Advocate Supporters. Your organization likely has hundreds or thousands of people who want to help you spread your message.
This Training and Strategy Cohort will help you understand how to build an Amplification and Engagement Program of Micro-Influencers and Advocate Supporters. We’ll make sure you understand the strategy and set reasonable goals. Equip you with templates and planning tools. Together we’ll work to help you launch your program through this cohort.
Our mission is to provide you with the coaching, resources, and tools to create a campaign, find a creator, and begin working towards executing your campaign and reaching new audiences.
We’ll cover:
Sessions will be 90 minutes at 4 ET / 1 PT on Monthly starting in April
Course Dates: Tuesday April 23rd @ 4 ET / 1 PT — Tuesday May 14th @ 4 ET / 1 PT — Tuesday June 18th @ 4 ET / 1 PT — Tuesday July 16th @ 4 ET / 1 PT
In our first session, we’ll get into the essential strategies that drive impact.
You’ll have a month to work with your organization and share with other cohort members and your expert instructors.
In our second session, we’ll dig into the content you need to build your community of Micro-Influencers and Advocate Supporters. With core content like:
You’ll have a month to work with your organization and share with your content for feedback from cohort members and your expert instructors.
In the third section, we’ll focus on understanding how to create and deploy the actual content you want to send to your community of Micro-Influencers and Advocate Supporters. You’ll be ready with resources and a strategic view of how to deploy content and track impacts.
You’ll have a month to work with your organization and share your content for feedback from cohort members and your expert instructors.
For the final session, we’ll talk conversions and programmatic tracking. Together we’ll all share best practices learned from the cohort.
It’s a chance to refine your live program.
This course will level up your strategy, help you get more effective, expand your impact, and help you move organizational goals.
This course covers the core essentials of developing and deploying impact-driven Micro-Influencers and Advocate Supporters program.
If your organization needs to spread message, reach people for engagement, wants to leverage supporters for fundraising, or reach a wider audience for any goal. Then you’ll be able to understand how a program like this will help you reach your goals.
Brad Caldana is the Founder of the Center for Digital Strategy and author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” His work has supported the direct digital strategy and impact of thousands of organizations and campaigns.
For two decades Brad has been designing and leading strategic digital training for nonprofit and political organizations of all sizes around the globe. His work is at the forefront of organizational digital strategy that drives engagement, shapes narrative, and scales impact.
Working hands-on in roles like President Obama’s 2012 Digital Training Director, Digital Strategist, Director, Head of Engagement, and more supporting digital-centered change.
More Details
Nope – this is about supporter engagement, strategic targeting, and developing content campaigns. It helps to have social media experience but you’ll have time to understand to explore that strategy between sessions.
Yes, all sessions will be recorded and available on-demand after the sessions. But for the most engaged experience, we recommend you set your calendar for the live cohort sessions.
Sessions will be live and interactive via Zoom meetings. All sessions will then be hosted on this website with resources and ways to connect with the cohort.
Let’s take the next step and get you enrolled in this cohort to launch your work to the next level.
