• Discover innovative ad tactics, gain handson skills, and deliver higher ROI, faster.
• Perfect for organizations of any size looking to move quickly and make a bigger impact.

• Introducing tools to help folks better write/edit
• Create content
• Listen to the news and more

• Why treating each platform separately is sabotaging your professional credibility
• A practical framework for auditing your current tone consistency (or lack thereof)
• Strategic editing techniques that create alignment without losing authenticity

• Discover practical ways to transform internal assets into storytelling tools that highlight your mission and impact.
• See how maps, data visualizations, and curated resources can make complex issues more accessible and actionable.
• Learn strategies for using stock and original imagery to create authentic, audiencecentered engagement.

• A Proven Framework to turn digital attention into reallife action — from awareness to advocacy, donations, and mobilization.
• Messaging Moves That Matter — 3 shifts to deepen trust, cut through the noise, and inspire people to actually take action.
• Tactics That Work in 2025 — current best practices for content, calls to action, and supporter journeys that move people despite burnout and algorithm fatigue.

• Navigate iOS 26’s new “Promotional” and “Junk” filters, avoid Google’s SMS spam folder and protect your sender reputation
• Use verified sender programs (10DLC, TCR) to maximize deliverability
• Shift from mass blasts to personalized, engagementdriven messaging

• Recognize how generative AI is changing how people search, consume & engage with content online
• Apply practical ad & SEO strategies, learning how to use AI to craft campaigns, ads & expand reach
• Identify ways to integrate GenAI tools responsibly while preserving voice, mission & integrity

• Identify the core visual elements (color, typography, imagery, layout) that make political design persuasive.
• Interpret the emotional and symbolic impact of design choices using key persuasion frames—fear and threat, hope and aspiration, and identity and belonging.
• Critically analyze political and advocacy visuals to assess what works, what doesn’t, and why.
• Apply a simple evaluative framework to create or refine their own campaign or issuebased designs.
• Recognize how design functions as both art and political action—shaping collective emotion, values, and identity.

• Get broad insights from super specific audience research
• Prioritize audiences for each of your social and comms channels
• Use the inhouse audience data you have to support your digital comms

• Attendees will identify and use new tools and methods to communicate complex ideas and engender understanding among target audiences.
• Attendees will develop skills to maximize the value of outreach, education, communication, and engagement with a broad crosssection of constituents, stakeholders, and other audiences.
• Attendees will gain knowledge about and apply new approaches for communicating the importance of their work, and its impact on people’s lives. •

• A strategic lens on transformation: past, present and what’s next
• A clear sense of what hasn’t been fixed and what we still can
• Reframing tools to help shift digital and AI conversations with boards, staff and funders
• Ideas to replace the “buy tech → burn out → blame tech” cycle with something saner
• Hope (hopefully)

• Learn about the 12 core archetypes — and how today’s businesses and organizations are using them to create connection and clarity
• Understand how to use tone, rhythm, and symbolism to create emotional consistency across digital touchpoints
• Practice shaping messages that align with both brand strategy and audience psychology

• A framework for assessing the “value” your content delivers
• Tools to align storytelling with purpose
• Practical ideas for turning digital engagement into genuine impact

• What research says about how visitors read information online
• How to optimize your website to take advantage of that information
• Key best practices to help visitors scan, understand and take action on your information

• How social media chatbots can be used in politics and advocacy
• The four core Manychat flows we used on the Mamdani campaign.
• Specific actionable best practices for using social media chatbots, including picking the right triggers, and using tags and conditions to make your messaging flows less spammy wherever possible

• An appreciation for how an accessible website creates a better experience for all visitors
• An understanding of the pillars of WCAG (web content accessibility guidelines)
• A checklist of actions you can take and tools you can use to make your website more accessible today

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• Identify which foundational optimizations (technical health, schema markup, FAQ structures) simultaneously improve SEO rankings, AI citations, and Ad Grant quality scores to maximize impact from limited resources.Learn how to structure content specifically for AI engine recommendations using optimized FAQ formats, proper LLM crawler configuration, and authority signals that make ChatGPT and other AI tools recommend your nonprofit.
• Discover how to integrate Google Ad Grants data with your organic strategy to inform content creation, improve landing page conversions across paid and organic channels, and build sustainable search presence.

• An understanding of narrative exposure; see how stories migrate across digital platforms and AI interfaces, and how visibility is shaped along the way.
• Strategies to disrupt crossplatform pipelines and interception points to disrupt disinformation before it amplifies, using coordinated timing, infrastructure and message architecture.
• How to design for resilience. Explore practical ways to strengthen your communities' digital ecosystem so truth remains discoverable and durable.

• Learn the five key steps to building a volunteer fundraising team and why organizing—not managing—is the key to longterm success
• Understand how to identify volunteer leaders using passion, ability, and followthrough—and how to confidently make the “hard ask” that gets a real yes
• Gain a replicable model for launching and sustaining a team that raises money, deepens donor relationships, and expands organizational capacity without seriously expanding staff workload

• Draft a onepage AI Use Policy tailored to your org’s reality.
• Define data sensitivity tiers and “do/don’t” scenarios in plain English.
• Establish a humanintheloop review and riskmitigation routine.
• Create a 6week rollout plan (owners, training, checkins).
• Leave with a reusable template and examples.

• This isn't about replacing centralized fundraising—it's about diversifying donor strategies by empowering your most passionate supporters to fundraise authentically in their communities. • Participants will see how AI tools (including a preview of Tectonica.AI) can finally make distributed fundraising operationally feasible for resourceconstrained organizations.
• Who should attend: Development directors, digital fundraisers, organizing directors, chapter coordinators, and anyone concerned about declining small donor engagement who wants practical strategies to rebuild grassroots fundraising power.

• Understand what your organization needs to successfully test and scale influencer or advocate engagement—from goals and budgets to team alignment.
• Learn different models for working with paid influencers and community advocates, and how to create authentic, missiondriven partnerships.
• Walk away with a framework for experimenting, including how to start small with UGC, build in paid amplification, and set up your first influencer pilot.

• Deeper understanding of the landscape and why it's critical to be more strategic
• Differentiating strategy vs tactics
• How copy and pasting what worked for someone else doesn't anymore

• Learn how to focus your expertise, values, and voice for clarity and consistency.
• Develop strategies for sharing insights that educate, inspire, and engage audiences across platforms.
• Implement practical steps to build credibility, foster dialogue, and grow authentic communities online.

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