As VP of Growth at People First, I build strategies that connect mission-driven organizations with the local voices people trust. I focus on real messengers such as neighbors, caregivers, and community leaders who shape everyday decisions and move people to act.

My approach combines grassroots connection with digital strategy. I work with clients to build campaigns that reflect the language, values, and realities of the communities they need to reach. Every plan is rooted in data and built to foster long-term trust.

I hold a Master’s in Demographic and Social Analysis from UC Irvine. My work reflects a long-standing commitment to equity, with a focus on reproductive justice, LGBTQ+ rights, and racial and economic justice.