Achieving Resonance: Lessons from Bill Harvey on the Frontiers of Media and Persuasion

Bill Harvey, an Emmy Award-winning media innovator and futurist, passed away last month at age 84, leaving behind a legacy that shaped the world of advertising as we know it. While Bill was known for his inventions that led to the creation of DMAs and technology that fueled TiVo, he also spent decades studying the inner workings of the human mind. One of his last projects was devoted to applying his work on resonance to the political space.

In this session, you'll learn about a polymath who left behind a toolkit that causes and campaigns can apply to moving audiences and elevating ideas in a fragmented and crowded attention economy.  You'll hear from Myles Bugbee, founder of Persuasion & Pixels, who worked closely with Bill on an Analyst Institute innovation grant this year, and Steve Walsh, a protege and partner of Bill's.

Whether you're an activist at an organization who needs to make an idea catch fire or a campaigner trying to decipher how voters really make decisions, you won't want to miss this session on a person who expanded knowledge of human motivations and actions.