Key Session Takeaways
Creative strategy is more than visuals, it's the problem solver between ROI and difficult briefs.
Clever design choices make a memorable campaign stick.
Clever design choices make a memorable campaign stick.
Session Details
Creative is not the sprinkles on top. It’s an integral part of the marketing recipe from the start. Pulling from Kate Gazillo's recent guest lecture to GMU Costello Business students, she'll focus on (3) recent & relevant campaign case studies in the successful harmony between when paid media marketing strategy and creative strategy are infused together from the very beginning of a project.
Through three very different campaigns, attendees will see that creative doesn’t have one look, one process, or one job. Sometimes it builds trust. Sometimes it finds the opportunity hiding inside the rules. Sometimes it turns a complex message into a story people can’t forget.
The goal is simple: expand what marketers truly think creative's role is, and how it changes the game for impactful campaigns.
Join us for 5 BIG DAYS giving you the latest digital strategy for nonprofits, advocacy, and social impact organizations.
The Digital Strategy Summit is the event where you can connect with others and learn to create a bigger impact with digital strategy, innovation, and AI.
We host summits that equip you with real, implementable strategies. Tactics that can impact your goals and tools that deliver tangible results for nonprofits and advocacy organizations.
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Training, strategy, & insights to expand your Digital Strategy.
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Streaming Live and Fully Interactive Online Summit.
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Sessions are recorded and available to stream on demand with Summit+ Pass
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