Key Takeaways
Spot where AI is already freeing up capacity in your digital program, including tools staff are using without approval.
Use a simple portfolio approach to run AI experiments at a level of risk your organization can live with.
Make the case to leadership for reinvesting AI's time savings in supporter engagement and innovation rather than volume or cuts.
AI is already saving your team time, whether it's drafting variants, resizing creative, or pulling reports. IDEO calls this the AI Dividend, and for nonprofits it has a way of disappearing. Some of it gets absorbed into business as usual, some gets captured as budget cuts, and in digital programs a lot of it quietly turns into more of the same: more sends, more versions, and more noise in your supporters' inboxes.
This session makes the case for deciding in advance where that time goes. Ben Childers of Stratovation Partners shares Mission Dividend, an approach for setting clear boundaries for AI, building what fits inside them, naming the capacity it frees up, and investing it in the creative work that moves campaigns forward. You'll hear what this has looked like at organizations like PETA and Marie Curie, and you'll leave with a question your team can start answering on Monday.