Key Takeaways
Practical best practices for finding, briefing, compensating, and managing creators on nonprofit-sized budgets.
How to use creator-made UGC beyond social posts—including paid media, organic channels, email, and other campaign content.
How agentic AI tools like Val can automate creator outreach, coordination, follow-up, and reporting so small teams can run larger programs.
Creator partnerships aren’t just for organizations with six-figure budgets. Small and mid-sized nonprofits and advocacy groups can build effective creator programs by being smart about who they work with, what they ask creators to make, and how they structure the relationship.
This session will focus on practical ways to make creator work more accessible and scalable, including:
- Finding the right creators without relying on celebrity-level reach
- Choosing between sponsored posts, UGC, and longer-term creator relationships
- Using creator-made UGC in paid and organic channels
- Building clear briefs, compensation structures, and approval processes
- Using AI and agentic tools to handle creator outreach, coordination, follow-up, and reporting without adding a large staff
- Measuring what worked and building a creator program that gets better over time