Blogging 101

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Blogs are still a key component to most organization’s website. When done well they are drivers of engagement and site traffic. Let’s make sure you’ve got the fundamentals of engagement covered:

Planning your blog post: “We’ll reference the blog planning template, talk about goals, and audiences.”
Producing better blogs: “We’ll be talking planning content that is focused, written to be engaging, and has a clear goal.”
Data and feedback: “Basics of google analytics and how to use traffic and clicks to determine value.”

Key takeaway: Having the fundamentals of blogging for an organization or campaign strategy so you can take next steps.