MADIM system for content strategy

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Created by the team at TechEquity Collaborative this simple yet effective MADIM acronym for better content strategy is easy to implement.

In this training, we’ll break down MADIM and use it to better plan, create and execute your organizational content. You’ll get a breakdown of the origin of the MADIM system, how to use it in practice, and a simple tip sheet to put it into practice in your organization.


  • Intro
  • Origin of the MADIM system
  • Breakdown of the MADIM System
  • Examples of using it in practice
  • Q&A