Strategic Rapid Response with Beth Becker

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Quick…who won Super Bowl XLVII in Louisiana in 2013? If you answered Baltimore you’re only partially correct. The real answer is Oreo. Within in minutes of the lights going out they hit send on an image that garnered millions of engagements across multiple channels. They didn’t know there was gonna an opportunity but when it came they grabbed it and won. Strategic Rapid Response is not an oxymoron and we’ll teach you how you too can win moments when you see them.

We will cover topics such as:

• How to build a strategic Rapid Response Plan
• How to recognize a moment and when to let one pass you by
• How to develop workflows that allow for rapid response that is truly rapid and not 2 days later

Key takeaway: How to take the chaos out of Rapid Response with a ready to go strategy