Go from executing tactics to leading digital strategy—in 3 weeks.
A live, practical course for nonprofit managers and associates who want clear frameworks, stronger impact, and a plan they can actually use.
Live 90-minute sessions • Tuesdays & Thursdays • Starts March 3 • Recordings included • $499
Replace reactive “to-do list” digital work with a strategy you can explain and defend.
Apply nonprofit-tested frameworks across email, web, social, and more.
Build a Strategic Digital Planning Template you can reuse (and bring back to your team).
Make the case for capacity, infrastructure, and budget—without getting lost in jargon.
Does this sound familiar?
You’re doing the work — but you’re not sure it adds up to a strategy.
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You’re executing email, web updates, and social content… but priorities keep shifting and everything feels urgent.
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You get asked for tactics without clarity on goals, audiences, or what success looks like.
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You want to grow into your next role — and make a bigger mission impact — but you don’t yet have the frameworks and language to lead strategic conversations.
Digital keeps changing (and AI is accelerating everything). Without frameworks, it’s easy to move faster in the wrong direction.
If any of this is true, this course is for you.
Stop running digital like a to-do list. Start leading with strategy.
What you’ll leave with (in 3 weeks)
This isn’t theory. You’ll build a strategic foundation you can apply immediately — and a planning tool you can reuse.
You’ll be able to apply a strategic framework to your work — so you’re not just executing tasks. You’re leading a strategy that drives mission impact.
A concrete deliverable
A Strategic Digital Planning Template + the strategy to use it.
By Lesson 6, you’ll have a clear, practical plan that connects:
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Goals → the outcomes you’re driving
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Targets + audiences → who you need to reach and move
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Tactics → what to do (and what not to do) across channels
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Capacity + infrastructure → what your team and systems can support
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Budget → aligned to reality, not wishful thinking
Skills you’ll use right away
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Turn tactical requests into strategic decisions using nonprofit-tested frameworks
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Align email, web, social, and other channels through one strategy lens
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Set priorities (and defend them) with leadership and stakeholders
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Build a roadmap for the next 90 days — and a structure you can revisit quarterly
Outcome
You’ll be able to apply a strategic framework to your work — so you’re not just executing tasks. You’re leading a strategy that drives mission impact.
How it works
A live, practical course designed to fit real nonprofit schedules — and turn learning into a plan you can actually use.
At a glance
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Starts: March 3
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Schedule: Tuesdays & Thursdays • 90 minutes
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Length: 3 weeks (6 sessions)
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Tuition: $499
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Includes: Recordings and Resources
What to expect in each session
Each class helps you move forward in a concrete way:
A clear framework (simple, reusable, nonprofit-specific)
Real examples (services + advocacy/political engagement contexts)
Guided application time so you can connect it to your work
Q&A and discussion to troubleshoot challenges and get unstuck
Can’t make every live session? No problem — recordings are included so you can keep up and revisit the material.
Curriculum
Strategic Digital Planning Frameworks
Understand what digital strategy is (and what changes in the age of AI), and how the key CDS frameworks fit together:
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Digital Advocacy Framework
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Digital Engagement Cycle
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The 3 Pillars (Strategy, Capacity, Infrastructure)
March 3rd 2ET / 11am PT
Digital Advocacy Framework (Goals, Targets, Audiences, Tactics)
Digital Advocacy Framework (Goals, Targets, Audiences, Tactics)
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what you’re trying to achieve
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who you’re trying to move
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and what tactics actually match those realities
March 5th 2ET / 11am PT
3 Pillars of Organizational Digital Strategy
Diagnose what’s holding you back — and what to strengthen:
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Strategy: clarity, priorities, measurement
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Capacity: skills, roles, time, workflows
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Infrastructure: tools, systems, data, integrations
…and how to align them so your plan is realistic.
March 10th 2ET / 11am PT
Core tactics & channels through the strategy lens
Learn how to evaluate and prioritize:
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web content + websites
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email
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social
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and more
So you’re not doing everything — you’re doing what matters most.
March 12th 2ET / 11am PT
Budgets aligned to Capacity and Infrastructure
Connect strategy to resourcing:
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what your current capacity can support
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what infrastructure changes unlock growth
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how to talk about budget in a way leadership understands
March 17th 2ET / 11am PT
Strategic Digital Planning Template (build your plan)
Pull everything together into a cohesive plan you can use immediately:
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goals + audiences + tactics
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priorities and sequencing
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capacity/infrastructure needs
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a plan you can communicate (and defend)
March 19th 2ET / 11am PT
Why now?
Digital keeps shifting — and AI is accelerating everything.
AI makes tactics easier. That means strategy matters more than ever.
Without a clear framework, teams move faster in the wrong direction.
This course gives you nonprofit-tested frameworks — refined over more than a decade — to stay focused, adapt quickly, and drive real impact.
Who is Mastering the Fundamentals of Digital Strategy for Nonprofits and Advocacy for?
This course is for you if:
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You’re a digital manager or associate at a nonprofit or advocacy org
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You work in another role, like communications, fundraising, or engagement, and want a deeper understanding of digital
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You’re strong on tactics but want stronger strategic vision
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You want to grow into your next role and make a bigger mission impact
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You want a practical plan and frameworks you can reuse
This might not be a fit if:
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You’re looking for a deep, channel-only tactical masterclass (ads-only, SEO-only, etc.)
FAQ
Who is this course for?
Digital managers and associates at nonprofits (services or advocacy/political engagement), entry-level to new director.
Do I need to be an expert already?
No. It’s built to be accessible for newer strategists and valuable for experienced tacticians.
What’s the time commitment outside sessions?
Plan for light application work between sessions so you build your plan as you go (often ~30–60 minutes between classes, depending on depth).
Are recordings included?
Yes — recordings are included so you can review or catch up.
How much is tuition?
$399.
Are scholarships available?
Yes, need-based scholarships are available. You can apply here.
When does it start?
The next session starts March 3 (Tuesdays & Thursdays at 2 ET / 11 am PT, 90 minutes, 3 weeks).
Will this help with email/web/social?
Yes — you’ll learn how to prioritize channels through a strategy lens so they work together.